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E-commerce Product & Digital Operations Prada Group · Milan

Leonardo Novelli

Building the data & operational layer
behind luxury digital commerce.

Catalog Product Owner, Prada Group · Milan

Digital Operations
& Product Data

Catalog and e-commerce operations across Prada Group's four brands and Rick Owens — product data architecture, PIM enrichment, feed distribution and cross-channel execution.

+74%
Cross-sell uplift
150k+
Products in PIM
+52%
Conversion gain
Worked with
Prada Miu Miu Church's Car Shoe Rick Owens
pim.pradagroup.com · catalog · drafts
Prada Galleria front still Prada Galleria on model Prada Galleria side detail
Prada · AW25 · Bags
1BA457_NZV_F0002_V_EOM
€ 3.200
Colour
Material
Hardware
Dimensions
Handles
Localisation
EN IT FR DE JA ZH KO
Feed
Live on prada.com
prada.com · Tmall · Farfetch
Work stack
Akeneo PIM Akeneo PIM
AlgoliaAL Algolia
Google AnalyticsGO Google Analytics
Google AdsGO Google Ads
ShopifySH Shopify
MailchimpMA Mailchimp
Highstreet.io Highstreet.io
Excel Excel
PowerPoint
Jira Jira

Projects

Prada Group
Catalog Product Owner · 05/2025 — present
Rick Owens
E-commerce Specialist · 10/2024 — 04/2025

Live initiatives

Conversion & Shoppability
Cross-Selling & Product MatchingMiu Miu · Conversion
Miu Miu ArcadieMiu Miu bomber with bag
+74%cross-sell uplift MoM

Surfaces complementary products directly on the PDP — pairing items by shared attributes to drive cross-sell uplift across Miu Miu's catalogue.

View →
Notify MePrada · Shoppability
Prada Route bag front viewPrada Route bag angled
4week notification window

When a Prada product sells out, a Notify Me CTA captures customer intent and sends an automated confirmation email — turning dead ends into recoverable demand.

View →
Product Experience
AI Size AdvisorPrada · AI Integration
Prada jacket
IMAGE
+52%conversion uplift QoQ

Delivers personalised size recommendations at the moment of purchase — reducing size uncertainty and attributed to a +52% conversion uplift quarter-on-quarter.

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Virtual Try-On for EyewearPrada · Computer Vision
Prada sunglassesSymbole on model
IMAGE
Livevirtual try-on

Live camera try-on for Prada eyewear directly on PDP — letting customers virtually wear sunglasses before purchase.

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Personalisation
Custom StudioMiu Miu · Personalisation
Miu Miu Custom Studio sneakerMiu Miu Custom Studio alternate view
MTOconfigurator

Takes Miu Miu's Made-to-Order service online, giving customers the ability to personalise selected pieces and complete their bespoke order without leaving the digital storefront.

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AC Factory StudioPrada · Personalisation
Prada AC Factory sneakerPrada AC Factory alternate view
IMAGE
MTOconfigurator

A product-building configurator for Prada's AC Factory sneaker line — shoppers mix and match colour, material and hardware combinations to create their version of the shoe before purchase.

View →
Data & Partners
Cross-Stream Operations HubPrada Group · All Brands
Multi-brand Catalog Architecture
Product Data
Unified catalog layer across all brand streams, from enrichment to distribution.
200+
Catalog Feeds
MetaMeta Google
17
3P Partners
Marketplace Concessions
4
Brands Managed
Marketplace & 3P ChannelsPrada Group · Distribution

Catalog enrichment and data quality powering Prada Group's marketplace distribution — ensuring product-ready feeds across premium third-party retail channels.

Day-to-day ownership of the product data flow in Akeneo: enriching attributes to meet each partner's field and format requirements, monitoring active feeds for mapping errors and data gaps and maintaining the classification rules that route products to the correct partner-specific categories across all channels.

Partner feedsCatalog qualityMarketplace ops
Other experience
Rick Owens
3 projects
→
Product Asset DisplayRick Owens · Digital Assets
Secchia FlightRick Owens Secchia Flight Jacket
End-to-end asset management across Rick Owens PDPs — upload, sequencing and catalogue upkeep ensuring correct product imagery across the full e-commerce storefront.
View →
FW24 Porterville Product GuideRick Owens · Editorial
FW24 Porterville
Open ↗
Editorial guide for the FW24 Porterville collection — collection imagery and video paired with direct PDP links on rickowens.eu.
View →
Email Marketing Campaigns
Rick Owens · CRM
FW24 · Private Sale
FW24 Private Sale
Private Sale
FW24 · Promotional
View →
Converse x DRKSHDW
Converse x DRKSHDW
Converse x DRKSHDW
Collaboration · Launch
View →
FW24 · Last Week
Last Week of Sale
Last Week of Sale
FW24 · Promotional
View →
End-to-end campaign production across three FW24 moments — audience segmentation, copywriting, layout and dispatch in Mailchimp.
Other experience
Prada Group
6 projects
→
Career Journey
Morelli dal 1927
Bartender · Seasonal
07/2022 — 09/2024
View details ↗
Un Posto a Milano
Waiter
03/2023 — 12/2025
View details ↗
Rick Owens
E-commerce Specialist
10/2024 — 04/2025
View projects ↗
Prada Group
Catalog Product Owner
05/2025 — present
View projects ↗

Background

Experience

05/2025 — present
Catalog Product Owner — Internship
Prada Group · Milan
10/2024 — 04/2025
E-commerce Specialist — Internship
Rick Owens · Milan

Education

09/2025 — current
MSc Marketing Management, Omnichannel & Consumer Analytics
Politecnico di Milano — School of Management
10/2021 — 07/2024
BSc Fashion Marketing
IED — European Institute of Design · Milan

Curriculum vitae

Leonardo Novelli CV preview
CV · 2026
English
View ↗ Download ↓
Italian
View ↗ Download ↓
Recommendation Letter
E-commerce Director · Rick Owens

Contact

Leonardo
Novelli
Catalog Product Owner · Prada Group · Milan

Catalog Product Owner at Prada Group, working across Prada, Miu Miu, Church's and Car Shoe. Product data architecture, PIM enrichment, feed distribution and cross-channel activation across four luxury brands — previously E-commerce Specialist at Rick Owens.

From product attribute to purchase, every step of the data journey owned end-to-end.

Email
leonardonovelli1709@gmail.com
Direct
LinkedIn
LinkedIn
linkedin.com/in/novelli-leonardo ↗
Profile
Location
Milan, Italy
Base